Dimensions | Reproduction Materials | Content and Circulation
Personnel and Contacts | Contract and Copy Regulations
PUBLICATION DIMENSIONS
The publication trim size is 8-1/2 x 11 inches. Artwork for bleed ads should
allow 1/8 inch beyond the trim size on each bleed edge. Live matter should be
positioned 1/2 inch in from the trim size.
BACK COVER ADS
Ads appearing on the back cover must be in color, and subject to a color surcharge
of $250, plus 15% premium over the normal display ad rate for back cover placement.
Ads may be half page, 3/4 page, or full page. However, full page ads must incorporate
space for the mailing address to be printed in a rectangle 4 x 1.5" high,
in the lower right corner.
CLASSIFIED ADVERTISEMENTS
Classified ads are restricted to the Classified Ad Section in the back of the
publication. Classified Ads are subject to the same Contract
and Copy Regulations as display ads, and are typeset when the magazine is
produced. For questions concerning classified advertising, contact the Editor.
Refer to the Ad Rates Page for current pricing.
DISPLAY ADVERTISEMENT DIMENSIONS
Refer to Ad Dimensions table below for standard ad sizes. Other sizes are
allowable subject to the approval of the Editor. Call for pricing information
on off-size ads.
3-COLUMN WIDTH
Full page 7.5" x 9.85"
(Back Cover 7.5" x 8.85")
3/4 Page 7.5" x 7.5"
1/2 Page 7.5" x 4.9"
1/4 Page 7.5" x 2.33"
2-COLUMN WIDTH
2/3 Page 4.9" x 9.85"
1/2 Page 4.9" x 7.5"
1/3 Page 4.9" x 4.9"
1/4 Page 4.9" x 3.77"
1/6 Page 4.9" x 2.33"
1-COLUMN WIDTH
1/3 Page 2.33" x 9.85"
1/4 Page 2.33" x 7.5"
1/6 Page 2.33" x 4.9"
1/12 Page 2.33" x 2.33"
1/24 page 2.33 x 1.16"
1/48 page 2.33 x 0.58
ELECTRONIC FILES
Computer files provided on floppy, CD-ROM (PC or Macintosh formats), or via
e-mail are preferred. Preference is for TIF or EPS format, sized correctly,
at 300 d.p.i. or Adobe Acrobat (PDF) format. For other formats check with the
editor. E-mail the Editor with
PC-related questions, or to transfer your file for publication.
HARDCOPY ARTWORK
Acceptable artwork includes black and white mechanicals, PMTs,
or contact prints. Please DO NOT send prescreened paper positives or any sort
of negative! Laser prints and photocopies do not reproduce as well, but if you
must, please provide them at least twice as large as the finished ad size for
1/6 page ads or smaller.
DESIGN ASSISTANCE
A charge is made for any alteration or assembly of submitted materials. If desired,
we can provide design, layout and production art for your advertisement. Services
are billed at $50 per hour and added to your invoice.
STORAGE OF MATERIALS
We will store supplied reproduction materials for one year from the date of
insertion. After that time they will be discarded unless otherwise directed
by the advertiser or agency.
NSS NEWS is the official monthly magazine of the National
Speleological Society. It is mailed free to every qualified NSS member the
last week of the month preceding issue date. Most people receive their issues
by the end of the first week of the month, but due to the uncertainties of second-class
mailing, some individuals may not get their issues until the middle of the month.
December issues can arrive even later.
Within its pages members can keep track of the numerous regional meetings
held by caver groups around the country and be kept informed of Society
business and affairs. In addition there are product reviews, articles of
national interest concerning safety and equipment, conservation, regional
news, and exploration.
Average monthly circulation is 10,000 issues.
PUBLISHER: National Speleological Society, Inc. 2813 Cave Avenue Huntsville, AL 35810 Web Site: http://www.caves.org EDITOR: Dave Bunnell P.O. Box 879 Angels Camp, CA 95222 Phone (209) 736-1689 E-mail: nssnews@caves.org ADVERTISING ACCOUNTING: Bert Ashbrook 107 Avonbrook Road, Wallingford, PA 19086-6001 (610) 627-2378 evenings E-mail:ads@caves.org
1. No conditions, printed or otherwise, appearing on the contract order
or copy instructions which conflict with the publisher's policies will be
binding on the publisher.
2. Contracts or orders must be bona fide and must specify a definite schedule
of insertions, issues and sizes of space.
3. Rates and conditions are subject to change without notice. Advertisements
are accepted and published by the publisher on the representation that the
advertiser and/or advertising agency are properly authorized to publish
the entire contents and subject matter thereof. When advertisements containing
the names, pictures and/or testimonials of living persons are submitted
for publication, the order or request for publication thereof shall be deemed
to be a representation by the advertiser and/or advertising agency that
they have obtained the written consent of the use in the advertisement of
the name, picture and/or testimonial of any living person which is contained
therein. It is understood that the advertiser and/or agency will indemnify
and save the publisher harmless from and against any loss, expense or other
liability including attorney's fees resulting from any claims or suits for
libel, violation of right of privacy, plagiarism, copyright or trademark
infringement and any other claims or suits that may arise out of the publication
of such advertisement.
4. All copy, text and illustrations are subject to the publisher's approval
before execution of the order; and the right is reserved to reject or exclude
copy which is unethical, misleading, extravagant, challenging, questionable
in character, in bad taste, detrimental to public health or interest, otherwise
inappropriate or incompatible with the character of the publication, or
that does not meet with the approval of the Federal Trade Commission, whether
or not the same has already been accepted and/or published. In the event
of such cancellation or rejection by the publisher, the advertising already
run shall be paid or billed at the rate provided for in the order.
5. When change of copy is not received by the closing date, copy run in previous
issues will be inserted.
6. The publisher assumes no liability if for any reason it becomes necessary
to omit an advertisement.
7. No space cancellations will be accepted after closing dates. None may
be considered executed unless acknowledged by the publisher. All covers
and special units are accepted only on a noncancellable basis.
8. No contract will be accepted for a period longer than one year. Advance
orders will be billed at the rates prevailing when the advertisement is
published.
9. An order may be cancelled by the publisher if the advertiser or agent
fails to pay accounts when due, and the difference between rates billed
and rates earned on space used shall become due and payable immediately.
10. Orders that earn frequency discounts may be cancelled by the advertiser
or agency upon written notice 30 days prior to closing date of the issue
and payment of account becomes due in full, including the difference between
rates billed and rates earned on the space used.
11. Advertising agencies assume and agree to pay the charges for advertising
published at their direction. Upon the agency's written request the publisher
will bill the advertiser direct, provided the agency guarantees payment.
Publisher reserves the right to hold advertiser and/or advertising agency
jointly and severally liable for such monies as are due and payable to the
publisher; including any finance charges, reasonable collection costs and/or
attorney expenses incurred to collect past due accounts.
12. Orders specifying positions are accepted subject to the right of the
publisher to determine actual positions.
13. The word "advertisement" will be placed with copy which, in
the publisher's opinion, resembles editorial matter.
14. The publisher reserves the right to decline or reject any advertisement
for any reason at any time without liability even though previously acknowledged
and accepted.
15. All orders are accepted subject to the acts of God, fire, strikes, accidents
or other occurrences beyond publisher's control which prevent the publisher
from partially or completely producing, publishing or distributing its publication.
16. Publisher will not accept advertising that does not meet government
regulations.
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