I will begin with the marketing study performed by Debra Young:
Gordon and Tom,
I apologize for the delay in making my recommendations. Please
advise if you need more data or a different format. This is my
first time at this. I have reviewed the advance copy of the book.
I was impressed and it was very detailed with some outstanding
photography. I believe this book would qualify as both a
photography manual and a "coffee table" book. It would
probably have a reasonably broad range of appeal. I spoke at
length with Norm Thompson while I was out in Colorado in order to
get a feel for the publishing aspect. I am basing my
recommendations also on similar books such as Images Below and
Lechiguilla, looking at the pricing, size, and similarity of
content.
I would recommend the following:
Format: Hardback only
Quantity: 1500
Price: $49 (possibly up to $54) - sometimes just staying below
$50 will cause someone on the edge of buying to go ahead with the
purchase.
If you have any questions, let me know.
Regards,
Debra
STATUS
Here is status information from Norm Thompson:
"The text layout and design is completed as well as scanning and editing of the black-and-white photographs. Kevin Downey has agreed to do drum scans and editing of all the photos for the color section of OCC and to review my scans and editing of the B&W photos. I have sent off all the original slides for the color section to him and he thinks he can probably get them scanned and edited by the end of November.
"One of the things that tipped the scales for him agreeing to do it was the consideration that he would probably get some compensation for his time, even though a modest compensation. Hope you can really come up with the money from the BOG, but Kevin understands that the money may not be approved. I'm talking about the same numbers I gave you a couple months ago -- $10 per photo times some 300+ photos."
The following estimates do not include the scanning of the color photographs. The estimates run as such:
C&C
1000 copies at $8.08/copy =
$8080.00
shipping $2200.00
prepress $890.00
additional proofs (estimate) $1000.00
total $12170 or $12.17 per copy
1500 copies at $6.45/copy =
$9675.00
shipping $2835.00
prepress $890.00
additional proofs (estimate) $1000.00
total $14400 or $9.69 per copy
Hing Yip Printing
1000 copies with shipping
$12,700.00 or $12.70 per copy
1500 copies with shipping $15,900.00 or $10.60 per copy
I suggest C & C because the cost is cheaper.
BOG REQUIREMENTS:
Choose a Quantity
Choose how the color photos will be scanned
Choose a retail price
11/2/04